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Main article: Green marketing
Green marketing can be defined as the marketing of products which are environmentally sound. The notion of green marketing is a comparatively new one within general marketing thought, as it has chiefly grown in acceptance since the 1990s. Nonetheless, as a contemporary branch of marketing thought, it can be seen as one of the fastest growing areas of marketing principles.

About EB Marketing Group Inc. :More complex transactions than a simple bank deposit require markets where lenders and their agents can meet borrowers and their agents, and where existing borrowing or lending commitments can be sold on to other parties. A good example of a financial market is a stock exchange. A company can raise money by selling shares to investors and its existing shares can be bought or sold.

Eric Bechtold Profile A formal approach to this customer-focused marketing is known as SIVA (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management.

About EB Marketing Group Inc. B2C buying behaviour
This mode of behaviour concerns consumers, in the purchase of a given product. The B2C buying process is as thus:
Need/want recognition
Information search
Search for alternatives (to satisfy need/want)
Purchase decision
Post-purchase evaluation
As an example, if one pictures a pair of sneakers, the desire for a pair of sneakers would be followed by an information search on available types/brands. This may include perusing media outlets, but most commonly consists of information gathered from family and friends.